Ilford 120 film packaging
Design student Linna Xu came up with a brilliant idea for the Ilford 120 film packaging. It reintroduces and encourages the use of analog film technologies, as it functions as a pinhole camera. That way, people can explore analog photography without the cost of an actual camera. The package resembles a twin lens reflex camera, one of the earliest types of camera to use 120 film. Assembly instructions and necessary materials to make a fulle functioning pinhole camera are included.
Too bad it’s only a student’s work, we would like to try it out!