The People’s Supermarket
The People’s Supermarket is a supermarket community founded by chef Arthur Potts-Dawson and retailer Kate Wickes-Bullr, located in London. It is unique, because it works on a membership basis and offers local and seasonal products for the lowest prices possible. This way, it creates a non-profit environment.
Apart from that, The People’s Supermarket also has a great corporate identity, designed by agency Unreal. Another proof of what a difference good branding makes.