The story unfolds

by søt

The Story Unfolds (TSU) is a retail concept that allows creatives and designers alike to publish their own books and sell them right at the store. All self-published titles will be given the same treatment as their established counterparts in how they are displayed, packaged, marketed and sold at the store.

We love the coorporate identity and interior design of the store. The concept of an unfolding origami is used as an analogy to tell the story behind the concept. All of us have a story to tell, and TSU helps unfold them.