Word as image

by søt

‘Word as image’ is a  a lovely project by designer Ji Lee. He explains his idea like this: “When we were children, letters were like fun toys. We played with them through our building blocks. We colored them in books. We danced and sang along with TV puppets while learning C was for “cookie.” Soon, letters turned into words. Words turned into sentences. Sentences turned into thoughts. And along the way, we stopped playing with them and stopped marveling at A through Z. Word as Image brings a little magic back to the alphabet by helping us see the fun and humor behind the lines and squiggles.” When we saw the words in the video, we felt kind of jealous because we couldn’t came up with this witty typography.